The magazine cover promotes stereotypical masculine ideals through the portrayal of the male band members. They are shown as cool, confident, and rebellious. Their dark clothing and accessories symbolize strength, aggression, and masculinity. The target audience appears to be teenage boys who are interested in rock and metal music, which are often associated with masculinity. The magazine aims to create role models for young male readers through images that emphasize stereotypical masculine traits.

1. IdeologyAn all male cover star shoot, emphasising the power of males that is a common a stereotype amongst society. Their pose being cool and relaxed, leaned onto one leg, whilst the lead singer is almost heading towards the readers without a care in the world, showing confidence and dominance represented amongst many male artists. All this is ironic really, we are supposed to be living in a revolution of equality yet men are still seen to be superior to woman even if it is not as blunt a statement as it used to be. When a male covers a magazine issue, this belief is prominent.Lots of casual black leather jackets, and black sleeveless tank tops have been used. You see no whites used within the costumes. Giving the Cover Stars a cool, hip look to the viewers, whilst also portraying the gothic look the band themselves are known for . Simultaneously keeping the theme of the magazine. The props used are a giant heavy chain, a car exhaust and a wooden plank. All of which are man made products. Representing hard work, strength and labour. All related to men and their stereotyped strength. The fact the band hold these i props makes them look strong and masculine., Men are seen to build things, play with cars and the chains are used to represent strength and stability. The colours the style of the clothes and the props all represent masculinity attracted the target audience.Costume7048501285875 The magazine cover is highly male oriented, revolving around strong rebellious males that don’t care what people say about there look or their behaviour. The image used plays on the masculine characteristics that have been stereotyped into modern culture and society. Such as boys loving cars (artist holding car exhaust” and men being practically hand on with things (artists holding wood plank and chains). Gothic artist are the them of this issue as seen through their dark clothes and make-up, and the leads singers stance that is leaning in towards us tells us this.Representation The audience for Kerrang would be that of males at first glance ages from 14 to 18 years of age. Males being the focus as the music the magazine covered is more aggressive than pop or R’n’B , and aggression being linked stereotypically with males. Also stars used in the magazine are usually perfect males, handsome, masculine and longed after by females. This creates role model a image for males who buy the magazine. The typical race this magazine is aimed at are Caucasian people. As this type of music is stereotypically sung by white people. Whereas the black people usually sing R ‘n’ B and Hip Hop.AudienceQ Magazine Media Analysis Kerrang magazine, focuses on the genres of Rock and Metal. Kerrang magazine is the definitive voice of Rock culture, influencing music, fashion trends, and even personalities. The magazine primarily focuses on the music on which the artist write and perform, however also strays of onto sub categories. The genre is also reflected through the dark colours such as blacks, and the fonts used that look very rustic and ruff. Just like the music itself.An example of boxed text runs across the top of the magazine, with a background colour of yellow and writing in white. Also becoming an example of reversed out text being used. This is also used at the bottom as well, to highlight the popular artist used within the magazines for articles. The artists used reflect the genre of the magazine. The amount of artists used is quantitative, allowing for a variety of audiences to be interested in buying the magazine.Date/Price/Bar-CodeCoverlinesMastheadBannersCover StarsGenre Once again this information has been used, and it seems every single magazine uses this trend, for practicality. This information is an essential part of a product such as a magazine. It informs readers or how recent the issue was, and how big of an injection of cash it will cost them. Also the bar-code allowing for the product to be scanned and most importantly sold to make a profit. This issue was published in March the 11th 2006 pricing and $1.99 and around £4 pound in the UK. These two parts of information determine how many people will purchase it and what type of people will purchase it. As readers will usually only purchase up-to-date issues and issues with a realistic price.-3511228-1851949Kerrang is a term that refers to a sound produced them playing a string off an electric guitar. A suitable name as the magazine focuses directly on the genre of rock/metal/punk bands. This would be apparent to rock fans who also play guitar, therefore creating a form of bond between the consumer and the magazine. Making them feel part of the Kerrang community. Avenged Sevenfold is a metal band that is critically acclaimed for becoming mainstream. Therefore their popularity itself will draw in sales numbers. The article on them revolves around the mischievous stunts they get up to that involve drugs and sex. Which relates back to the genre of the magazine where sex, drugs and Rock ‘n’ Roll is often a common Rock saying. There are several different articles that cover artists and current issues taking place in the music industry of rock. All have been capitalised to emphasise their important. All the content that is in the magazine that is advertised on the front is capitalised and coloured differently from the background, highlighting the importance of the stories. The Coverlines are red, as if to say that the articles are “red” hot. And therefore important. Only the artists names have had this effect used on them, this is because fans and reader want to know who in the issue, not necessarily what is in the issue detail for detail. If their artist is in the issue, they will buy it.<br />